This does a good job of explaining ExxonMobil's benefit -- and motivation -- for seeing a "Premium Gas" label on the filler cap. But Exxon doesn't engineer or sell these cars -- VW does. And to put that "Premium Gas" label on the filler cap is a DETRIMENT to VW's marketing efforts, because your local VW salesman will have to spill the beans at some point during your test drive, "Gas? You'll need to use premium." And that's a good motivator for you to walk away and buy a Nissan Maxima from the dealer across the street. (A random choice -- I have no idea what gas the Maxima uses.) So VW wants to AVOID that "premium" sticker, and yet, they put it there, an act that can only HURT their sales of Passats.
I won't argue for or against premium gas in these cars since I haven't had mine long enough to know all the pro's and con's. But I couldn't help but notice this thread began with "A salesman said it's OK to use regular gas..." Assuming this refers to a VW salesman, some of them (just like any salespeople) are as mechanically inclined as my dog. I'd love to see some knowledgeable responses here from engineer types, highly experienced tuners, or career VW/Audi mechanics, folks like that. I have yet to see in this thread any solid explanation as to how ignoring the “premium” label for years on end is not only a penalty-free decision, but a no-brainer one as well.