It looks pretty damn good - as do several of the Hyundai/Kia lot. If I ever look into an SUV (gasp! horror!) a Kia Sorento would be the first, then a 3.5L Santa Fe - since they are REAL trucks.
Nonetheless, it seems like an Avalon sized car for a reasonable price. If Hyundai can kep its quality up, it'll hand Ford, Toyota, Honda and Nissan their a**es. Hyundai can't build the volume, but they can do some damage. The original Sonata was a HUGE car, and better than the Camry/Accord/Taurus of the time. But its quality was poor (blame Canada!). The Koreans have leared A LOT over the past 18 years.