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I got this user title because I'm old and special
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after their 24 hour test drive. I might see $250 coming very soon.

http://www.detnews.com/2004/autosinsider/0406/07/a02-175366.htm

GM sweetens test drive program with cash

Automaker offers $250 to customers if they buy a competitor's car after 24-hour test

By Ed Garsten / The Detroit News

DETROIT — General Motors Corp. is beefing up its 24-hour test drive program with a $250 giveaway starting Tuesday in an effort to prevent customer defections and court new buyers.

Consumers who take a 24-hour test drive at a GM dealership through July 6 will be paid $250 if they decide to buy a competitors’ vehicle by the end of July.

“This is a big risk for us,” said Bill Mistele, director of retail strategy for GM. “But if you’ve got a customer that has been with a non-GM manufacturer for a long time, even if they come in to get the $250, they’re going to at least see what GM has to offer.”

Dealers have mixed views of the promotion.

“It’s a dumb idea,” said Steve Cook, owner of Cook GM Super Store, a Pontiac-Buick-Chevrolet-Oldsmobile dealership in Vassar. “A program like that is usually taken advantage of by people looking for the money.”

But Mark Pawelski, sales manager at Dick Genthe Chevrolet in Southgate, said the promotion could do some good.

“I have a feeling it will drive people in here that might not normally come in here,” said Pawelski. “It may give us a shot and maybe we’ll catch a few extra sales.”

GM kicked off the 24-hour test drive program in April 2003 hoping to attract new customers who have abandoned the automaker’s lineup. GM was convinced recent quality and style improvements would draw new buyers. The automaker’s share of the U.S. market — once as high as 50 percent — has stabilized at 27 percent but remains under pressure.

The company claims 700,000 24-hour test drives have been taken, resulting in more than 240,000 sales.

The latest program marks a continuation of novel sales promotions GM has launched lately to rebuild showroom traffic. In a so-called Hot Button campaign launched this year, consumers could win one of 1,000 vehicles.

The automaker, Mistele said, was pleased with the dealership traffic it sparked during the traditionally slow winter sales period.

You can reach Ed Garsten at (313) 223-3217 or [email protected].
 

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That is the dumbest thing I have ever heard. They are offering you an incentive to NOT like the product!

I saw a sign in front of a tile store the other day. It said "We bet you $50 you will love our new duralux floor" Same thing! You are asking people to try your product and offer them incentive to be dissatisfied with it! IDIOTS!
 

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I may have to get on this since we're looking at buying another car anyways. Maybe I can try out the SSR or maybe even a Vette. :wink:

or better yet, hit up the Cadillac dealership. :shock: .
The XLR, SRX, or maybe the CTS-V. :thumbup:
I would be guaranteed ny $250 because I can't any of those cars. :thumbup:

-Gene
 

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Spirare said:
That is the dumbest thing I have ever heard. They are offering you an incentive to NOT like the product!

I saw a sign in front of a tile store the other day. It said "We bet you $50 you will love our new duralux floor" Same thing! You are asking people to try your product and offer them incentive to be dissatisfied with it! IDIOTS!
We ARE in America.....anything flys.

Imo its all BS.....they will give you 250 here....but they will rip you off somewhere else.....its just to get people into dealerships.

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Mitsubishi Motors did something similar in the U.S. market a year or two back, and look at where it got them.
At least they did send my cousin the promised $100 check after he bought a Toyota! :lol:
 

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wow, that is really dumb, especially since I have never driven anything made by GM that convinced me to buy one.

Sure, they offer good selection, prices, and (recently) decent reliability, but come on...it's not like the first time I jumped behind the wheel of my :b5: and knew my fate was sealed :p
 
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