Thanks for the tip. My elder son has been going through this with his 2002 A4. I didn't know about the 7-second rule, but he may have been doing that subconsciously.
Anyway, I bought him an ESS, and this morning he and his brother finally got around to installing it. Their advice for an AMB 1.8T is to drive up on the ramps and have one person under the car and one above it while threading the ESS lead down from the plug-in point under the coolant recovery tank. They were done with the remove-and-replace in less than 30 minutes.