Oops ... wrong as stated by Pischetsrieder!Q: Why does VW feel the need to enter this rarefied market?
A: Over the past three years 15 percent of current VW owners have left the brand for a luxury brand. These VW customers tend to be nonconformists, less interested in the snob appeal of a given brand, and so might be uniquely attracted to a VW luxury car.
Of course it won't cut into audi sales when the phaeton isn't exactly flying off the show room ... duhQ: Won’t the Phaeton just erode Audi sales?
A: The company feels that the Audi A8 and VW Phaeton have such completely different personalities that they will appeal to different customers altogether. The aluminum Audi weighs so much less and feels so much sportier that it is seen as a BMW competitor, while the VW should appeal to a more comfort-oriented Mercedes intender.
And add another $208 million for the factory alone. And now, VWs eating it with 0% APRs. Good business model.At the dealership level, there has been a $2 billion investment over the past several years to prepare for the move upscale to accommodate both the Touareg and the Phaeton.
didnt think they would have inside factory picsAltair 4 said:Perhaps not quite as visually stimulating, but I present Ford's River Rouge plant for your inspection: http://www.ford.com/en/goodWorks/environment/cleanerManufacturing/rougeRenovation.htm
Really? When I see it, I think "How much would the thing cost if you built it in plain old warehouse?" Kind of like having a customer walk through an old dot-com shop and think about where their money was going watching all the engineers playing video games in herman-miller recliners.evacboy said:Wow... that's beautiful... believe it or not, really sways my opinion on the car (from, why not just get an A8... to... that is SWEET) ... if my parents were ever to replace the faithful Lexus LS400, this would be my recommendation.
Exactly.Macabre said:Really? When I see it, I think "How much would the thing cost if you built it in plain old warehouse?" Kind of like having a customer walk through an old dot-com shop and think about where their money was going watching all the engineers playing video games in herman-miller recliners.evacboy said:Wow... that's beautiful... believe it or not, really sways my opinion on the car (from, why not just get an A8... to... that is SWEET) ... if my parents were ever to replace the faithful Lexus LS400, this would be my recommendation.
To the tune of $2b+ of loosing cause, damn right you'll never see it here in the good ol U.S. of A or any other places on this planet. All show but no go in this case.passaturbonium said:That is amazing....something you will never see in US.
Never mind that...how much do the employees pay VW to let them work there?Warped said:Wonder how people go to the bathroom there :???:
I love this quote. So here's the deal. Let's sell all the crap first production cars to the Europeans. Fantastic idea.And finally, the Phaeton was launched in Europe almost a year in advance of North America so as to uncover any potential problems prior to entering the car’s biggest potential market. Finally, the Phaeton warranty will be four years and 50,000 miles, bumper-to-bumper, with free maintenance for the first four years
"Please pass the jelly!"Boris said:On their breaks the employee dine on pate and caviar.
