Nice house of glass, hind sight is 20/20 but I wonder if the marketing genius that came up with the below Q&As is still around.
Oops ... wrong as stated by Pischetsrieder!Q: Why does VW feel the need to enter this rarefied market?
A: Over the past three years 15 percent of current VW owners have left the brand for a luxury brand. These VW customers tend to be nonconformists, less interested in the snob appeal of a given brand, and so might be uniquely attracted to a VW luxury car.
Of course it won't cut into audi sales when the phaeton isn't exactly flying off the show room ... duhQ: Won’t the Phaeton just erode Audi sales?
A: The company feels that the Audi A8 and VW Phaeton have such completely different personalities that they will appeal to different customers altogether. The aluminum Audi weighs so much less and feels so much sportier that it is seen as a BMW competitor, while the VW should appeal to a more comfort-oriented Mercedes intender.