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Nice house of glass, hind sight is 20/20 but I wonder if the marketing genius that came up with the below Q&As is still around.

Q: Why does VW feel the need to enter this rarefied market?
A: Over the past three years 15 percent of current VW owners have left the brand for a luxury brand. These VW customers tend to be nonconformists, less interested in the snob appeal of a given brand, and so might be uniquely attracted to a VW luxury car.
Oops ... wrong as stated by Pischetsrieder!

Q: Won’t the Phaeton just erode Audi sales?
A: The company feels that the Audi A8 and VW Phaeton have such completely different personalities that they will appeal to different customers altogether. The aluminum Audi weighs so much less and feels so much sportier that it is seen as a BMW competitor, while the VW should appeal to a more comfort-oriented Mercedes intender.
Of course it won't cut into audi sales when the phaeton isn't exactly flying off the show room ... duh
 

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At the dealership level, there has been a $2 billion investment over the past several years to prepare for the move upscale to accommodate both the Touareg and the Phaeton.
And add another $208 million for the factory alone. And now, VWs eating it with 0% APRs. Good business model. :)
 

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Hmmmm...."It looks to us like the most expensive way to build cars since Cadillac conceived of an assembly line for the Allanté that included a ride on a 747 between the start of construction in Italy and the finish in Detroit..."
 

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What's the bill for A/C like?

You guys are acting like you've never seent eh place. And as for the article with Pischetsrieder mentionned above, he never said the car was a bad idea, just that the final product could have been different and better and that marketing killed those better ideas.
 

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evacboy said:
Wow... that's beautiful... believe it or not, really sways my opinion on the car (from, why not just get an A8... to... that is SWEET) ... if my parents were ever to replace the faithful Lexus LS400, this would be my recommendation.
Really? When I see it, I think "How much would the thing cost if you built it in plain old warehouse?" Kind of like having a customer walk through an old dot-com shop and think about where their money was going watching all the engineers playing video games in herman-miller recliners.
 

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Macabre said:
evacboy said:
Wow... that's beautiful... believe it or not, really sways my opinion on the car (from, why not just get an A8... to... that is SWEET) ... if my parents were ever to replace the faithful Lexus LS400, this would be my recommendation.
Really? When I see it, I think "How much would the thing cost if you built it in plain old warehouse?" Kind of like having a customer walk through an old dot-com shop and think about where their money was going watching all the engineers playing video games in herman-miller recliners.
Exactly.
 

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passaturbonium said:
That is amazing....something you will never see in US.
To the tune of $2b+ of loosing cause, damn right you'll never see it here in the good ol U.S. of A or any other places on this planet. All show but no go in this case.
 

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Warped said:
Wonder how people go to the bathroom there :???:
Never mind that...how much do the employees pay VW to let them work there?
 

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And finally, the Phaeton was launched in Europe almost a year in advance of North America so as to uncover any potential problems prior to entering the car’s biggest potential market. Finally, the Phaeton warranty will be four years and 50,000 miles, bumper-to-bumper, with free maintenance for the first four years
I love this quote. So here's the deal. Let's sell all the crap first production cars to the Europeans. Fantastic idea.

This knucklehead can think this, but don't let it get out in the open so consumers know that's the strategy. What an idiot. It's no wonder why VW sales and customer satisfaction sucks!
 
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