My take on this is that though its a good thing its far below what is offered by the competition. Hopefully its like BMW in the way you can get much bigger discounts than advertised. For BMW there is a different invoice price for ED cars and they dont come out of a dealers allotment so people routinely get better deals and save 4K+ on 3 series cars.Edmunds.com said:AUBURN HILLS, Mich. — Audi of America has introduced a European Delivery Program that will enable U.S. customers to purchase a vehicle and pick it up at Audi headquarters in Ingolstadt, Germany.
Among the fringe benefits are a guided tour of the Ingolstadt plant and the Audi museum.
The program covers any model currently sold in the United States and offers a 5 percent discount off the sticker price (3 percent on the A3), as well as 15 days' worth of insurance, registration and export license plates valid through much of Europe. Audi also picks up the tab for ocean shipping, marine insurance, customs duty and U.S. processing, as well as transportation to and from the Munich airport and one night's accommodations at a local four-star hotel.
If you're planning to take a driving vacation in Europe, Audi offers drop-off and shipping from 20 locations on the continent.
For comparison...other companies Euro Delievery deals:
7% for BMW and Mercedes. (ED for BMW I know can save a lot more than even that for people)
Roughly 8% for Volvos...most are more than 8%
It is horrible when compared to Saab where you save at least 10% and get 2K for travel expenses. (But still have to drive a saab)