marketing

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http://www.nytimes.com/2014/09/04/business/gm-sales-fall-while-trucks-continue-to-propel-chrysler.html?hpw&rref=automobiles&action=click&pgtype=Homepage&version=HpHedThumbWell&module=well-region&region=bottom-well&WT.nav=bottom-well The NYT (OK, hardly the car guy's bible) chastises GM for...

For years, Ford built garbage, claiming that these objects were motor vehicles. Since that didn't work out too well, they're taking a new approach - building building motor vehicles that are garbage.

http://www.autospies.com/images/users/Agent001/BMW-3-Series-Coupe-USA.pdf

I started this thread as a way to bring up all kinds of issues about VW marketing in the USA. They complain about low sales. They get a new ad agency. But again and again they fail keep the US market interested (for more than a few seconds). What's up VW? Read on and enjoy the photos, videos...

We all know issues with the 2.0T manual options. I believe this is another small screwup from VWoA marketing. In the image below shows perforated "leatherette." What model can you get with burled walnut and leatherette? NONE! Same thing with the airbag shot. You can see the perforated...

So the new B6 Passat has been in showrooms for a week now, but there is absolutely no marketing campaign to advertise its launch. The B6 Passat is not even featured as one of their models in their lineup on VW's website (only a sneak peek page is offered). The new Jetta has been marketed...

...the next NASCAR Busch Series race (15 OCT) is called "The Spongebob Squarepants Movie 300." I kid you not.

So a friend of mine got a letter from her VW dealer, stating that their used car inventory is not meeting demand, and that they'd buy back her car ('02 Passat) at full value, and give her a deal on a 2004 model with 0% financing. Has anyone heard of this? I'm skeptical, as her car only has...

Disclaimer: Well i have no intentions on offending any-1 but this is mearly a post to voice opinions on a specific topic and subject. So these are simply my opinions and views and i have no affliation with any company mentioned nor any experience with these companies inferred. Post: Now that i...

I was wondering if any of you have reports on how VWOA is doing selling their new Phaeton? Reason is it is apparent VW has no idea how to market a high end car (ex. Passat W8). So if they screwed that marketing campaign up as bad as they have, how are they going to sell a car that costs another...

I think this article pretty much sums it up. http://www.adage.com/news.cms?newsId=39367

I've been wondering. Every time I visit the local VW dealer (a very large one - with about a hundred fifty new Passats on his lot) I never ever see a W8. I've called a few other dealers - and no one seems to have any. Two local dealers have left over 2003s one each. One a wagon - asking price...

Well, all I can say is that it is about time! On a recent trip to the dealership, I saw the promotions for the PhatBox and thought to myself, "Self, why isn't VW partnering with Apple on a music player?" Since I have owned my Passat, I always thought there would be a great overlap in VW...

http://www.autonews.com/news.cms?newsId=5014